RSS is a new and rising form of social media these days and has many assets when it's used in advertisement or as a tool for research. RSS is standardized but it can be made interactive and monetized as well.
RSS Feeds are especially useful with article marketing. They fit right into the sidebar of blogs and websites so that the syndicated content of the feed is regularly updated when it's fresh.
When you're writing articles for marketing, you're creating content for the web, feeding the search engine spiders, so to speak. This is the content that is searchable and indexable in the major search engines, or any engine you decide to submit it to. Using RSS Feeds is a secondary way to index and submit content that is searchable in a digital format.
RSS can be searched by title, or tags as well as keywords and topics. You can add the tags of your choice to the article or blog post in the feed. Tag these posts with terms that will be thought of when doing searches. You can get creative because they don't have to be the same as the keywords in the articles.
Gaining popularity with the feed format are audios, mp3s, and podcasts. The equipment necessary is not too expensive and can be found without too much trouble. Just a microphone and the software necessary to listent to the audios, a service that is normally included in the purchase price of computers, mobile phones and PDAs.
Also an up and coming method of advertisement and entertainment are videos that are easily adaptable to the RSS format as well. The video file is simply put into the feed and syndicated as new content the same way as blogs and audios.
On the subject of popularity, there are many people nowadays using RSS readers, or aggregators. My personal choice is the igoogle reader, which frequently features power readers including Thomas Friedman of the New York Times, Arianna Huffington of the Huffington Post, several top columnists from the New York Post, Markos Moulitsas of the Daily Kos, Michelle Malkin of Hot Air, and Chief Political Correspondent of Slate Magazine John Dickerson. The relevant popularity of your own content can be received and filtered through a favorite RSS reader in an up to the minute fashion. The content updates even as it is published because it's in digital format, so it's the know first, and know fast way to get up to date and relevant content.
If you're thinking about using RSS feeds to advertise, then you may want to consider using Feedburner or FeedBlitz services. Here, you can optimize your feeds for maximum interactivity by making them compatible with any reader, more browser friendly, bookmarkable to many social networks, including links to your latest posts on various networks, and intermitently add photos and geotags to the feeds as well.
These feed services enable you to publicize your feeds with banners and widgets, opt for the email subscription rather than the feed reader style, ping several services to notify them of updated content, give you the options to allow your posts to be reused by readers or password protect your updates also.
Another great feature of feed services is that you can monetize your feeds with AdSense for Feedburner and use other Ad campaigns at FeedBlitz. And of course Feedburner offers statistics to help you analyze your visitors and subscribers or troubleshoot problems with your feeds.
FeedBlitz will allow you to create newsletters and autoresponders to attach to your newsletters that will help automate your tasks of follow up and bring simplicity to completing sales that would otherwise be left undone. You can create surveys with FeedBlitz to maximize your knowledge and help you to research your field. FeedBlitz also offers a sliding scale pricing option for email subscribers only. All the RSS subscriptions remain free.
Once you optimize your feeds, you can submit them to directories that are specifically for RSS feeds. There are a long list of directories and some for other languages, so you can make your choices personally when you search.
Another membership I recommend when using feeds is the Elert Gadget, because they are a Google account so each page you create is an indexable and searchable page in Google. Each gadget also has a feed, and the option to add an additional feed to the RSS of the gadget. There is an extensive listing of directories available at Elert Gadget and the feeds for the gadgets are updated by the EG staff regularly.
RSS is becoming more of a viable option for a secondary type of advertising nowadays and an excellent means of tracking and analyzing data for blogs, podcasts, videocasts, and more. I've found it quite useful to do research with the reader as well as submit the rss data as new content in feed format.
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