Apparently, RSS feed distribution is catching up to other marketing trends these days. RSS, which means Really Simple Syndication is a way to collect or distribute information from a blog or website, so that a reader can gather the exact information he or she needs without going out to search for it manually. It has to be set up, but you can do this once and forget it. If you use Microsoft Outlook, you'll find that it is built right into the software too.
There are two sides to this RSS distribution model. You may the a researcher or reader who wants constant fresh information on a particular topic. This is a good way to get the information without the fluff of fillers, etc. Readers in this sense are the ones being advertised to, not the advertiser. The people who stand to earn cash from this business however, are on the other side of the distribution spectrum.
The biggest "hoorah" about RSS distribution is being fermented on the other side of the RSS divide. The people who create RSS feeds want to distribute their information, and in the process earn money for their efforts. If you are a marketer, this is where it gets exciting. There are services which will allow you to distribute your RSS information automatically, as you create them. The up-side is worth the efforts. Here are two obvious benefits to this.
One benefit to sending out a list of RSS feeds to a distribution list, is the back-links that are created from this. By having a large number of relevant back-links coming back to your website, search engines will rank your website or blog better and help you get targeted traffic later on.
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