While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites.
RSS Feeds Demystified
In order to use RSS (Really Simple Syndication) need an RSS feed. You can think of an RSS feed as a description of one or more pages on one or more websites in a standard format that can be read by millions of programs on the internet. Many websites now have an RSS technology built in. One such popular platform is Wordpress. Every time the website is updated and the page published, an RSS feed is created or updated on the websites. Static sites that don't have RSS feeds can install an RSS script to produce RSS feeds for your website.
These days exciting new software are being launched to leverage the power of RSS to get the word out about your website to allow visitors to find your website. Entire websites are being developed and launched as RSS aggregators which are websites dedicated to serving you with content from other websites and being aggregators they use RSS technology they are set up and want you to submit your content to their sites. Google themselves are investing heavily into RSS starting with their feedburner.
If you have articles, blogs or videos on your website you could be missing out on tons of traffic if you don't have an RSS feed. The internet is hungry for fresh content. When you submit your RSS feed to RSS submission sites they will be automatically pinged when you update your blogs or website content. You can take one piece of content and upload it to 10 different websites. Now this one piece of content is equivalent to 10 pieces of content and you can share these 10 different RSS links with different RSS submission sites and maximise the traffic that you have on the internet.
Driving traffic to your blog or website
The simplest way to get traffic with RSS is to use a blog on your website, preferably a wordpress blog. Each time you update your blog with a new post, an RSS feed will provide readers with a taste of your content and a link to your blog where they can read the entire content. This is one way of getting more visitors to your blog. Ideally your blog should be hosted on your website, so that visitors to your blog can visit other pages on your site and learn about products and services you offer.
While there may well be internet users who like what you post on your blog or website, they have better things to do than visit your website every day to see if you have posted anything new. These readers would normally subscribe to your RSS feed and automatically receive an email update alerting them each time you update your blog or website with content. A subscriber also has the option of adding a script to his or her blog so that visitors to that subscribers blog will also be able to read your blog. Readers who have content related to your subject will flock to your blog or website to check out the content thereby creating a viral effect.
Content submission to other sites
While adding fresh content to your own website or blog is a great traffic strategy, another equally effective strategy is to seek out blogging sites with a high rank that are related to your market and post on these sites. By piggybacking on these high traffic websites, you can gain excellent short term exposure and with quality posts create recognition for yourself as an expert in your niche. Once this is achieved you will get a flood of visitors to your site who will then subscribe to your RSS feeds.
Using RSS with your autoresponder
An increasingly common problem that many online marketers face is that their autoresponder emails often go unopened. A little known strategy to overcome this challenge is to send the autoresponder emails to an RSS feed instead of a group of unlikely action takers. Subscribers of RSS feeds will be more responsive to the information provided, since they are actively looking for the information that you are providing. They are most unlikely to ignore messages that are delivered as a part of feeds they have subscribed to compared to mail delivered to their junk mail folder.
To ensure the success of your RSS traffic generation strategy, you should provide quality content to attract your subscribers and avoid losing existing subscribers and gaining new ones. Webmasters should also remember to encourage visitors to subscribe to RSS feeds by having a dedicated area on the website for inviting people to subscribe
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