Driving Traffic to Your Website With RSS Feeds

While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites.

RSS Feeds Demystified

In order to use RSS (Really Simple Syndication) need an RSS feed. You can think of an RSS feed as a description of one or more pages on one or more websites in a standard format that can be read by millions of programs on the internet. Many websites now have an RSS technology built in. One such popular platform is Wordpress. Every time the website is updated and the page published, an RSS feed is created or updated on the websites. Static sites that don't have RSS feeds can install an RSS script to produce RSS feeds for your website.

These days exciting new software are being launched to leverage the power of RSS to get the word out about your website to allow visitors to find your website. Entire websites are being developed and launched as RSS aggregators which are websites dedicated to serving you with content from other websites and being aggregators they use RSS technology they are set up and want you to submit your content to their sites. Google themselves are investing heavily into RSS starting with their feedburner.

If you have articles, blogs or videos on your website you could be missing out on tons of traffic if you don't have an RSS feed. The internet is hungry for fresh content. When you submit your RSS feed to RSS submission sites they will be automatically pinged when you update your blogs or website content. You can take one piece of content and upload it to 10 different websites. Now this one piece of content is equivalent to 10 pieces of content and you can share these 10 different RSS links with different RSS submission sites and maximise the traffic that you have on the internet.

Driving traffic to your blog or website

The simplest way to get traffic with RSS is to use a blog on your website, preferably a wordpress blog. Each time you update your blog with a new post, an RSS feed will provide readers with a taste of your content and a link to your blog where they can read the entire content. This is one way of getting more visitors to your blog. Ideally your blog should be hosted on your website, so that visitors to your blog can visit other pages on your site and learn about products and services you offer.

While there may well be internet users who like what you post on your blog or website, they have better things to do than visit your website every day to see if you have posted anything new. These readers would normally subscribe to your RSS feed and automatically receive an email update alerting them each time you update your blog or website with content. A subscriber also has the option of adding a script to his or her blog so that visitors to that subscribers blog will also be able to read your blog. Readers who have content related to your subject will flock to your blog or website to check out the content thereby creating a viral effect.

Content submission to other sites

While adding fresh content to your own website or blog is a great traffic strategy, another equally effective strategy is to seek out blogging sites with a high rank that are related to your market and post on these sites. By piggybacking on these high traffic websites, you can gain excellent short term exposure and with quality posts create recognition for yourself as an expert in your niche. Once this is achieved you will get a flood of visitors to your site who will then subscribe to your RSS feeds.

Using RSS with your autoresponder

An increasingly common problem that many online marketers face is that their autoresponder emails often go unopened. A little known strategy to overcome this challenge is to send the autoresponder emails to an RSS feed instead of a group of unlikely action takers. Subscribers of RSS feeds will be more responsive to the information provided, since they are actively looking for the information that you are providing. They are most unlikely to ignore messages that are delivered as a part of feeds they have subscribed to compared to mail delivered to their junk mail folder.

To ensure the success of your RSS traffic generation strategy, you should provide quality content to attract your subscribers and avoid losing existing subscribers and gaining new ones. Webmasters should also remember to encourage visitors to subscribe to RSS feeds by having a dedicated area on the website for inviting people to subscribe

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   RSS Feeds - What Are They? And How to Use Them   All About RSS - Rich Site Summary   

RSS Feeds Marketing - How to Get Free RSS Traffic

RSS is the abbreviation of Really Simple Syndication. It is also commonly known as a feed, or an RSS feed. The primary function of the feed is to allow the site owner to syndicate content to other sources. Content can be syndicated to feed readers, forums, social networking sites, or blogs. Since content can be syndicated so easily, webmasters started to think about how to acquire more exposure by marketing their feeds. Here are some feeds marketing techniques that you may find useful. You can get free traffic to your site just by promoting your RSS feed.

Method 1: Acquire subscribers.

Having a feed means that you can build a readership base. Visitors can subscribe to your RSS feed, and whenever you post a new blog entry, they get an update. They will then return to your blog to read your content. The key to success for this method is to post killer content. Visitors subscribe because they anticipate high quality content from you. If you can post high quality information, you won't have any problem acquiring new subscribers.

Method 2: Submit to feed directories.

There are a few well known feed directories on the Internet. People visit these sites to find feeds from interesting sites. If you have your feed published in these directories, visitors may end up subscribing to your feed. Note that these are highly targeted readers. They subscribe because they are interested in what you have to say.

Method 3: Promote your feed in your profile pages.

By adding a widget or code snippet on your profile pages, you can easily display your RSS feed on your profile pages. The people who browse your profile will be able to see the content that you have posted. If they decide to read more, they will click through and end up on your blog. This is a great way to get some free targeted traffic.

Method 4: Promote your feed on other people's blogs.

WordPress has a widget that allows bloggers to add feeds to the sidebar. You can always network with other bloggers and promote one another's RSS feed. Some bloggers own very popular blogs. Having your feed promoted on such blogs can bring you a surge in traffic.

Method 5: Promote your feed on social network sites.

Social networking sites like MySpace and Facebook allow members to add feeds to their account. These sites pull headlines from the feeds automatically when there is a fresh post. There are literally millions of members on these sites, which means that you can get a decent level of traffic.

Note that all the above methods require you to write catchy headlines. If you don't write headlines that catch your reader's attention, no one is going to click on the links and visit your website. The traffic comes only when people click on the links.

RSS can be an easy way to drive targeted traffic. Most sites just require you to do a one-time setup. Once a feed has been setup on a social site or a blog, there is nothing more you need to do (except to post more killer content).

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   RSS Feeds - What Are They? And How to Use Them   

Why RSS Directories Vary in the Number of Feeds Each Has Listed

Welcome back to our series on RSS Feed Submission and Syndication for the newbie. In this article I'm going to briefly talk about why each RSS Feed Directory varies in the number of feeds they list compared to the other directories out there. The reasoning behind why each directory lists such a different number of feeds is really pretty simple.

*Some directories do a better job of attracting people looking to submit RSS Feed Syndication to their sites. Typically directories require feed submitters to sign up to their sites, and the mechanism they do this by can be made to be more attractive.

*Not all directories have the same inclusion standards and rules. For this reason some directories are going to have feeds that might be more suitable for certain information, while rejecting other feeds that don't fit into their theme.

*Some directories do what's known as "Scraping." What that is is when they take HTML documents that they find online and turn them into RSS Feeds that they then feature in their lists. They do this scraping by using software that automates the process entirely, making for a constant stream of good unique content. It's almost similar to how a search engine's bots will operate when looking for new pages on the web.

It doesn't matter what the exact numbers are, almost all feed directories are a good place to submit information for inclusion. The number of feeds available online is constantly expanding and always growing rapidly. It is very easy to harness this type of system for new information to include on your websites or syndicate your information to other sites.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   The Work at Home Women RSS Feed - What is it, What Does it Do, and Why Do I Need it?   All About RSS - Rich Site Summary   

Enhancing Your Article Marketing Strategy Through RSS Feeds

Article marketing may be the most utilized way to promote a specific website and create massive traffic or back links to the website, earn a hefty income through article writing, and to build one's reputation as an expert on a specific field of interest. What many do not know is that the articles that they write can actually be used as promotional items themselves.

Article promotion can offer huge amounts of benefits and one of them is your ascension in page rank in the search engines which in turn will again boost website traffic which is what everyone wants in the first place. Articles have ratings, too, and by promoting your articles, you give way to better article ratings which may increase traffic (of course people still look for quality in what they read).

Again, the respect and trust of the readers are some of the most important things that you have to earn in order to make it big in the article marketing arena and by promoting your article you set yourself up as an authority on your topics. People would rather purchase from people they trust and I know anyone would agree to that.

One effective way to promote your articles is through the use of the author's individual article RSS feed which is commonly seen on the author's profile page which you can reach by clicking on the author's name. By clicking on the name, you will be directed to a page where you may view the author's RSS icon or sometimes it shows as "subscribe to this author" link.

To see a sample of these RSS icons, you may want to visit the following article directories: HubPages, Bukisa, Idea Marketers, Article Alley, GoArticles, Helium, Suite 101, ArticleBase, and EzineArticles. These sites show the RSS icon once you click on the author's name.

Once you have your own unique author's RSS feed, you can now start submitting your posts to RSS submission sites and there are lists on some of the best RSS sites if you go to PageRank or Alexa in the Link Builder's Toolkit, especially if you want to go manual in your submission and not utilize the article marketing automation tools. All you have to do is access the list every now and then because these lists are being updated and you may want to update your submissions as well based on the page ranking of the sites.

Always include a link to your RSS feed on every article that you submit so that if anyone comes along and shows signs of deep interest on the articles that you write, then he or she can easily subscribe right on the spot. Loyal readers are also great advertisers and they can generate leads as fast as any other tool.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   All About RSS - Rich Site Summary