RSS As a Form of Advertisement and Media

RSS is a new and rising form of social media these days and has many assets when it's used in advertisement or as a tool for research. RSS is standardized but it can be made interactive and monetized as well.

RSS Feeds are especially useful with article marketing. They fit right into the sidebar of blogs and websites so that the syndicated content of the feed is regularly updated when it's fresh.

When you're writing articles for marketing, you're creating content for the web, feeding the search engine spiders, so to speak. This is the content that is searchable and indexable in the major search engines, or any engine you decide to submit it to. Using RSS Feeds is a secondary way to index and submit content that is searchable in a digital format.

RSS can be searched by title, or tags as well as keywords and topics. You can add the tags of your choice to the article or blog post in the feed. Tag these posts with terms that will be thought of when doing searches. You can get creative because they don't have to be the same as the keywords in the articles.

Gaining popularity with the feed format are audios, mp3s, and podcasts. The equipment necessary is not too expensive and can be found without too much trouble. Just a microphone and the software necessary to listent to the audios, a service that is normally included in the purchase price of computers, mobile phones and PDAs.

Also an up and coming method of advertisement and entertainment are videos that are easily adaptable to the RSS format as well. The video file is simply put into the feed and syndicated as new content the same way as blogs and audios.

On the subject of popularity, there are many people nowadays using RSS readers, or aggregators. My personal choice is the igoogle reader, which frequently features power readers including Thomas Friedman of the New York Times, Arianna Huffington of the Huffington Post, several top columnists from the New York Post, Markos Moulitsas of the Daily Kos, Michelle Malkin of Hot Air, and Chief Political Correspondent of Slate Magazine John Dickerson. The relevant popularity of your own content can be received and filtered through a favorite RSS reader in an up to the minute fashion. The content updates even as it is published because it's in digital format, so it's the know first, and know fast way to get up to date and relevant content.

If you're thinking about using RSS feeds to advertise, then you may want to consider using Feedburner or FeedBlitz services. Here, you can optimize your feeds for maximum interactivity by making them compatible with any reader, more browser friendly, bookmarkable to many social networks, including links to your latest posts on various networks, and intermitently add photos and geotags to the feeds as well.

These feed services enable you to publicize your feeds with banners and widgets, opt for the email subscription rather than the feed reader style, ping several services to notify them of updated content, give you the options to allow your posts to be reused by readers or password protect your updates also.

Another great feature of feed services is that you can monetize your feeds with AdSense for Feedburner and use other Ad campaigns at FeedBlitz. And of course Feedburner offers statistics to help you analyze your visitors and subscribers or troubleshoot problems with your feeds.

FeedBlitz will allow you to create newsletters and autoresponders to attach to your newsletters that will help automate your tasks of follow up and bring simplicity to completing sales that would otherwise be left undone. You can create surveys with FeedBlitz to maximize your knowledge and help you to research your field. FeedBlitz also offers a sliding scale pricing option for email subscribers only. All the RSS subscriptions remain free.

Once you optimize your feeds, you can submit them to directories that are specifically for RSS feeds. There are a long list of directories and some for other languages, so you can make your choices personally when you search.

Another membership I recommend when using feeds is the Elert Gadget, because they are a Google account so each page you create is an indexable and searchable page in Google. Each gadget also has a feed, and the option to add an additional feed to the RSS of the gadget. There is an extensive listing of directories available at Elert Gadget and the feeds for the gadgets are updated by the EG staff regularly.

RSS is becoming more of a viable option for a secondary type of advertising nowadays and an excellent means of tracking and analyzing data for blogs, podcasts, videocasts, and more. I've found it quite useful to do research with the reader as well as submit the rss data as new content in feed format.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   RSS Feeds - What Are They? And How to Use Them   All About RSS - Rich Site Summary   

How to Install an RSS Feed in WordPress

Obtaining and adding fresh new content to your website or blog is one of the most valuable tasks every webmaster must complete on a regular basis or at the very least, see to it that it is added one way or another. RSS feeds can be a great way to get a steady stream of fresh valuable content added to your site regularly. This is not to say that you shouldn't also publish your own unique content, you should do that on a regular basis as well. You can turn your visitors into returning customers by making sure that there is always fresh, relative content available for them to enjoy.

There are many different add-ons, widgets, and plugins available free across the internet that make installing an RSS feed into your website or blog extremely simple. If you are using a WordPress blog as your CMS then adding a RSS plugin to automate the process of importing feeds to your blog is a snap. There are several available, free of charge right from the WordPress Plugin Directory.

Your first step to getting your plugin is to login to your WordPress admin panel and click on Plugins and then Add New. To find a plugin simply search RSS and a whole list of them will appear. I have tried a couple different ones and prefer the KB Advanced RSS Widget. Although I have in the past and do currently still use others. When making your selection, keep your site in mind and try to choose one that will fully meet your needs. Most are the same as far as operation, but there are variances in appearance.

Once you have chosen a plugin to install simply click on Install to the left of its description and then Install again on the page that pops up. Next you will need to click to Activate the plugin.

From here you will need to go to your Widgets that you can find under Appearance. All you have to do from here is place your new RSS widget where you would like it in your sidebar and enter your RSS feed URL and any other options that your specific version offers. Viola, Your plugin is installed and showing a new RSS feed working on your blog.

As wonderfully easy as it is to ensure your website or blog is continually being updated you should never rely on this, or any other source, as your sole source of providing updates to your site. Remember that the content from these feeds are used by many, many people deeming it not original. It is very important that you understand that every site needs unique, original content added regularly. Without your own unique content, your site is not truly yours and the traffic that may across your path most likely will not return.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   RSS Feeds - What Are They? And How to Use Them   All About RSS - Rich Site Summary   The Work at Home Women RSS Feed - What is it, What Does it Do, and Why Do I Need it?   

RSS is a Blogger's Best Friend

Hello and welcome back to our series on RSS Submission and Syndication for the beginner. In this series we have been covering the basics of what RSS is but in today's article I'm going to discuss what I think is the biggest advantage of RSS Submission and Syndication. The blogger by nature is a very small fish in the enormous pond that is the internet. A single blogger would normally have next to no hope for any kind of reward, whether that's personal satisfaction or financially based, if it wasn't for the RSS system. In reality, the blogger is the exact example of how specific and individualistic the internet can be. When teamed with RSS submission, the blogger can take that individualism and give it an audience.

Blogger's, people that spend a lot of time write internet web log's about their lives or topics of interest is where so much heat, fire, and passion over the internet started in the mid-90's. These blogger's are what initially drove the internet as a marketplace for commerce, now known as e-commerce. With how much writing the typically blogger does, you might think that they blog for a living, and the truth is - some do. Of course, you can find lots of so-so blogs out there, but the gifted blogger has an amazing potential to produce income.

The primary factor in this is the RSS Submission and syndication. RSS Feeds are how one blogger can write a single thought one a web page and have it blasted on many other web sites and message boards across the internet. It gives one blogger the power to have their voice, opinions, or even sales pitches heard across the vast expanse that is the internet. It is for that reason that the blogger not only should, but must include RSS Submission and Syndication in their operating plan for success.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   The Work at Home Women RSS Feed - What is it, What Does it Do, and Why Do I Need it?   How Important is the Use of RSS Feeds to Online Marketing   

Driving Traffic to Your Website With RSS Feeds

While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites.

RSS Feeds Demystified

In order to use RSS (Really Simple Syndication) need an RSS feed. You can think of an RSS feed as a description of one or more pages on one or more websites in a standard format that can be read by millions of programs on the internet. Many websites now have an RSS technology built in. One such popular platform is Wordpress. Every time the website is updated and the page published, an RSS feed is created or updated on the websites. Static sites that don't have RSS feeds can install an RSS script to produce RSS feeds for your website.

These days exciting new software are being launched to leverage the power of RSS to get the word out about your website to allow visitors to find your website. Entire websites are being developed and launched as RSS aggregators which are websites dedicated to serving you with content from other websites and being aggregators they use RSS technology they are set up and want you to submit your content to their sites. Google themselves are investing heavily into RSS starting with their feedburner.

If you have articles, blogs or videos on your website you could be missing out on tons of traffic if you don't have an RSS feed. The internet is hungry for fresh content. When you submit your RSS feed to RSS submission sites they will be automatically pinged when you update your blogs or website content. You can take one piece of content and upload it to 10 different websites. Now this one piece of content is equivalent to 10 pieces of content and you can share these 10 different RSS links with different RSS submission sites and maximise the traffic that you have on the internet.

Driving traffic to your blog or website

The simplest way to get traffic with RSS is to use a blog on your website, preferably a wordpress blog. Each time you update your blog with a new post, an RSS feed will provide readers with a taste of your content and a link to your blog where they can read the entire content. This is one way of getting more visitors to your blog. Ideally your blog should be hosted on your website, so that visitors to your blog can visit other pages on your site and learn about products and services you offer.

While there may well be internet users who like what you post on your blog or website, they have better things to do than visit your website every day to see if you have posted anything new. These readers would normally subscribe to your RSS feed and automatically receive an email update alerting them each time you update your blog or website with content. A subscriber also has the option of adding a script to his or her blog so that visitors to that subscribers blog will also be able to read your blog. Readers who have content related to your subject will flock to your blog or website to check out the content thereby creating a viral effect.

Content submission to other sites

While adding fresh content to your own website or blog is a great traffic strategy, another equally effective strategy is to seek out blogging sites with a high rank that are related to your market and post on these sites. By piggybacking on these high traffic websites, you can gain excellent short term exposure and with quality posts create recognition for yourself as an expert in your niche. Once this is achieved you will get a flood of visitors to your site who will then subscribe to your RSS feeds.

Using RSS with your autoresponder

An increasingly common problem that many online marketers face is that their autoresponder emails often go unopened. A little known strategy to overcome this challenge is to send the autoresponder emails to an RSS feed instead of a group of unlikely action takers. Subscribers of RSS feeds will be more responsive to the information provided, since they are actively looking for the information that you are providing. They are most unlikely to ignore messages that are delivered as a part of feeds they have subscribed to compared to mail delivered to their junk mail folder.

To ensure the success of your RSS traffic generation strategy, you should provide quality content to attract your subscribers and avoid losing existing subscribers and gaining new ones. Webmasters should also remember to encourage visitors to subscribe to RSS feeds by having a dedicated area on the website for inviting people to subscribe

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   RSS Feeds - What Are They? And How to Use Them   All About RSS - Rich Site Summary   

What is RSS and How Can it Make Your Internet Life Easier?

Most of us love to surf the Internet and visit all the sites we like to follow. It's fun to see what's new at our favorite sites! However, visiting all these Internet sites can be very time-consuming. For example, if you have 10 sites you like to visit each day, then you'll have to surf to each one and look around to see if any new content has been added that catches your fancy. The process of surfing and perusing these 10 sites can take up a big chunk of your time, and it can be frustrating too.

RSS to the rescue

RSS stands for Rich Site Summary, or Really Simple Syndication. It's a way for websites to publish their content or posts in an RSS Feed that can be read by another site or other software called a Reader. This means you can stay up-to-date with the content changes of the many blogs and websites you monitor by looking in just one place instead of actually visiting each one individually. You can quickly review and read all the new content from all of the sites you enjoy by following their RSS Feeds in a Reader. This saves you time and effort. A site will most likely make available to its visitors an RSS Feed. An RSS Feed is in the form of a link. You Subscribe to these sites using the RSS Feed so you can receive updates of their content, meaning new posts, in your chosen RSS Reader. Using RSS Feeds to aggregate all of the most recent news or posts, from all of your favorite and regularly visited sites in one convenient Reader can make your Internet surfing life a lot more enjoyable. With RSS, it will be easy for you to see what's up and new at all of the sites you like to follow, and you can do this in just one place.

RSS Icons

You will often see an RSS icon on the pages of the site you want to Subscribe to. These RSS icons provide the link you need to Subscribe to the RSS Feed. Sometimes the RSS icons will have a text link too. You will usually find the RSS icon for a blog located somewhere near the upper right-hand corner at the top of the blog, but these RSS icons can be placed anywhere on the blog. The RSS icons will vary in color and size, typically they have an orange color. If you click on this RSS icon, then one of two things will occur. You will either see a web page displayed with a dialog that allows you to Subscribe to the RSS Feed in a Reader, or you will see a web page with a lot of code shown. If you see a web page with code, then you should copy that page's URL (the URL will be displayed in the browser Address Bar) and then add that URL to your Reader. You will need an RSS Reader to take advantage of RSS Feeds. One very popular RSS Feed Reader is the free and online Google Reader.

Google Reader

Google Reader is my favorite RSS Reader, I currently follow over 120 blogs using Google Reader. I like to follow the RSS Feeds of blogs with subjects such as; blogs and blogging, website design, running a small business, small business marketing, Civil War history, and some blogs about writing.

Using RSS makes life easier for me!

Having a place where I can check on all of these blogs and see what has been newly posted is a great time and work saver. I'll check on my Google Reader account two or three times a day to see what's up with the blogs I follow. I like Google Reader a lot, and recommend it as your RSS Reader.

So, if subscribing to RSS Feeds is something new to you, and you like to keep track of multiple blogs or sites on a regular basis, then give RSS and Google Reader a try. I think you'll appreciate the time you'll save, and the convenience RSS provides.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   All About RSS - Rich Site Summary   The Work at Home Women RSS Feed - What is it, What Does it Do, and Why Do I Need it?   How Important is the Use of RSS Feeds to Online Marketing   RSS Feeds - What Are They? And How to Use Them   

Blogs and RSS - What Value Do They Provide?

More and more online applications are becoming built to extend the potentials of on the internet content media. Feed plays a daring role, to be one of the most broadly used syndication tools, to promote content material at different levels with the web. Understand about Rss, and how you are capable to make it function for you.

If you're the kind of individual who loves to skim through tidbits of information or read about short and up-to-date announcements online, then probabilities are you've operate into Rss. Feed or Really Brief Syndication is a really potent advertising method utilized by website owners and on the internet entrepreneurs for much better on the internet publicity of their content articles and to improve search engine placement for their websites. Feed makes information and info available wherever Rss could be applied or Rss visitors could be used. Several blog providers like Blogger.com, WordPress and Live journal provide Rss for their member's content material. More and much more users, who are catching about the blogging craze, are placing importance about the fairly quick and reliable Rss.

Customers often keep their blogs as an on the internet organizer. Rss are available in as a handy tool in keeping all of the information from different websites all under a single small corner of the weblog or webpage. Feed is really a convenient choice for people who have a tendency to go to lots of websites, and who wish to become updated about particular website activities or content articles. Online customers also use Rss to check out the most recent information or sports update. Rss is an excellent device to enhance search engine ranking as nicely as to organize data from different sources.

Feed displays a brief summary of the content articles, close to two or 3 lines of text, which the Feed readers will then show over websites, or via applications. Your articles can now be seen on various parts of the globe through various Rss portals or websites that show categorically associated Feed content material.

You will find lots of directories and websites that accept and market Feed data. If you're within the market to market your articles, then submitting your content to Rss directories and websites can help bring you really good exposure. A number of internet sites run updated copies of the Feed data more than their main page at particular intervals to help market your web site to those who would otherwise have difficulties seeing your up-to-date content material. People download Rss information for news, stock and trading updates, article submissions and marketing and to improve search engine ranking, among others.

Using the correct articles or marketing copies, website owners and internet marketers say that Feed do assist a great deal in passing their message across to their clients along with other on the internet website visitors. Advertising the Rss information over specific channels can greatly boost your internet sites exposure online. Selecting categorically related websites and marketing Rss info on them can have huge advantages on your online company. The complete concept with the Rss is to make info readily accessible to end customers, as nicely as help market content on the internet. In both areas, I believe Feed has significantly excelled to turn out to be one of the best internet marketing resources.

So if you are planning to promote your content material online, better avail of Feed. It can significantly simplify your function. Plus lots of internet's sites offer free of charge Rss promotion support. With Rss, you are certain to be able to get wider reach for the specific on the internet users. But a single point you ought to set in mind when doing Rss is that as well a lot Feed information coming from other websites can trigger your site to get penalized because of duplicate content. The lines are still scratchy on how duplicate content is checked even although a person is using Rss, but the fundamental concept of getting 30-50% of the content material originating from RSS information from other associated web sites can get you into trouble with the search engines, and not to mention those websites exactly where your data or content is coming from.

What is RSS and How Can it Help Your Marketing?   What is RDF & How RSS Changed   How Important is the Use of RSS Feeds to Online Marketing   All About RSS - Rich Site Summary   The Work at Home Women RSS Feed - What is it, What Does it Do, and Why Do I Need it?